Sarvojanin Durgotsab

Bangiya Sanskritik Sangha, Secunderabad celebrates Sarvojanin Durgotsab at Keyes Girls High School, Secunderabad, every year, towards achieving its avowed objectives by way of serving the Society in terms of assimilation and synthesis of cultural ethos of all the Communities irrespective of class, creed, race, religion or region. Goddess Durga is the mother of universe and she is the personification of tender love, wealth, power, beauty and all virtues. The complete image of Goddess Durga represents the destruction of evil and protection of good and reflects the point that in order to become divine one should keep one's animal instincts under control. Thus, by worshiping Durga the idea of ruthless destruction is invoked to annihilate all the desires and unfold divinity. This festival thus creates a platform of festivity, fun, frolic & splendour and above all essence of the attainment of positive virtues.

Daily Footfalls : Avarage of 25,000 plus daily and eyeballs 1 lakh plus daily

Audience Profile : Urban-centric, Educated, Middle Class & Upper Middle Class with disposable income.

USP of this Festival :

a) Major Cultural Conglomeration during Dussehra at Hyderabad & Secunderabad drawing crowd from all parts of the City.
b) The Festival attracts 80% of the local crowd representing Tamilians, Marwaris, Punjabis,Gujratis and others and the local Telugu population.
c) The Food & the Eateries are also one of the major attraction.
d) The Cultural Programme with artists from Kolkata & Mumbai are also the Highpoints of the weeklong Celebrations.